got this marketingprofs tip in my inbox. the lede on this post was “if you’re not using linkedin to get leads, you’re an idiot.” (my paraphrase) what I found interesting was that they offered recommendations without explaining what linkedup announcements were…so I went and looked it up. Continue reading
woo hoo! it’s a video! about a picture site. that’s not pinterest or instagram. it’s better. how can that be?!
ok, ok, let’s settle down 🙂 last month I was pretty excited about new developments on youtube around embedding links in videos – what they call “external annotation”. something else I stumbled across in 2012 was a company called thinglink that embeds links in images, and offers a lot more flexibility on types of links. I gave some sneak previews of the service in my posts on greff kindler and the myspace comeback, but the video provides a better look.
twitter and linkedin both made changes to how user profiles are displayed this week. a lot of twitter users had already switched over. however, as of this week, the new twitter user profiles became the default for everyone. what does it mean for the average user? (changes on linkedin will be covered in a separate post) Continue reading
linkedin announced in september that users would be getting a “new experience” on their profiles. the waiting ended this week as linkedin pushed user profile updates to all users. coincidentally, user profile updates for twitter were also pushed out to all users this week, which I covered in a separate post.
as of this week, linkedin upgraded all users to the new look. just as twitter adopted some of the facebook look, linkedin also caught a mild case of facebook fever. specifically, the new profiles focus more on the social aspects of the profile, with a more prominent photo and headline. in other words, linkedin user profiles continue to evolve from the “online resume” look. Continue reading
jeff and gretchen are getting married.
since this is 2012, I saw it on facebook.
in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.
links to external sites have been allowed in the description area below videos in the past. and participants in youtube’s non-profit partners program have enjoyed limited external annotation since 2009. but other youtube users have been restricted to adding labels (a la vh-1 pop-up videos) and linking within youtube to their channel or another video. external annotation is huge news for organizations that might not qualify for the nonprofit program, and of course for businesses that have been clamoring for the feature. here are details on the three types of links available: Continue reading
survey results released this week by adobe indicate that old media like television, newspapers and magazines are still where most consumers prefer to see advertisements. surveyed consumers and marketing professionals view advertising in online and social media contexts as an ineffective distraction. is the jig up for online and social advertising and marketing? I think not. I believe the analysis is based on a flawed survey and adobe should ask for a refund. Continue reading
for as long as music has been performed, performers have seized fame and had it snatched away again. sometimes this is due to a fickle public. sometimes it happens because an arist hits the skids creatively or physically. but sometimes, if they (and we) are lucky, they find fresh energy and step again to the front of the stage. elvis in 68. aerosmith in the 90’s.
like the musical artists it helped fans to celebrate, myspace seized fame as an early icon of social media. users found and shared with like-minded peers. new and established bands found a new channel for releasing music and communicating with their fan base. then, it faded away. sure, the audience was fickle. sure the site made missteps and lost its focus. and now, with fresh investors and poster comeback wannabe justin timberlake leading the way, myspace is launching its bid to get back in the spotlight. Continue reading
forbes magazine reported this week on a national labor relations board (nlrb) ruling regarding employee use of internet and social media policies. the agency came down hard on costco for excessive restrictions. the ruling came in response to charges filed nearly two years ago by a union, claiming the retailer’s policies violated the agency’s protections of expressions of employee grievances and organizing activities. Continue reading
twicca, a twitter client for android, is the best twitter client I’ve used. with a long-awaited update, it now supports multiple users. however, getting there from here takes some poking around. the short version:
- after updating or installing twicca, go to the “twicca supporters” section.
- subscribe with google wallet at some level (pricing at $1.99 and up)
- the experimental features button will now be active. click on it.
- click on “enable multiple account”
- back in twicca options, go to account settings
- at the bottom of the screen you will now see “add a new account”
- go through the add account process with the second/third/nth account info
- experience twitter bliss
more details and screenshots below. I will probably write up a primer on twicca’s account add process – I thought I already had but cannot find it in the vaults.
UPDATE: saw a review complaining that quoted retweets were gone. they have just been moved – press and hold on “reply to selected users” to see options to reply or QT (quote tweet). bizarre how great the UI is on the app and how messed up it is on settings! Thanks to @ShaunaSayomi and @Taoofchill for quick response