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Monthly Archives: September 2012

linkedin endorsements: a like button for skills

flawed endorsement strategy

when you want to connect with someone, linkedin asks for some context. try to connect with a stranger too often on linkedin and the service at least asks for an email address as evidence of some connection. endorsements lack even that – there’s no “how do you know dennis is a widget making guru?’

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Tags: linkedin, linkedin endorsements | 1 Comment |

google+ endorsements in your ads? here’s how

make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive

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Tags: adwords, google adwords, social extensions, social marketing, social media, social media marketing | Leave a comment |

version control in project collaboration

podio is great for collaboration on small group projects. but is there still a version control issue, even with the integration of several big-name file sharing tools? here’s what seems like the best solution for the version control problem.

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Tags: collaboration, collaboration tools, dropbox, Evernote, google docs, podio, version control | Leave a comment |

dynamic pricing is watching your wallet

some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you.

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Tags: dynamic pricing, e-commerce, identity-based pricing, online privacy, pricing, Promotion (marketing) | 2 Comments |

green(er) grass and high tides: the art of the upsell

upselling to subscribed members: greener grass image

exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.

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Tags: discounts, eMusic, incremental purchase, subscription model | Leave a comment |

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