if you have a blog, it generally offers to organize your timeless prose into categories that you define. there is the implication that unless you have a specific post in one or more categories, no one who reads it will know what the hell it’s about. it’s not like there’s some cadre of obsessive librarians printing out blog posts all day and wondering which dewey to decimal so they can be shelved
how do people find the information they need on the web? they search. they might put out an inquiry on twitter. the results come up. they get clicked. and there people are.
- 12 Ways To Encourage Your Visitors to Stay (tjantunen.com)