04.23.10 | posted by btrandolph
social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!
if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get [read more...]
01.30.10 | posted by btrandolph
there’s some good advice out there on how to use social media tools, and there’s some that leave you shaking your head. herein some corrective surgery on a linkedin tip I read [read more...]
01.29.10 | posted by btrandolph
twitter is not inherently credible, but it enables interaction that leads to credibility. a conversation does not confer good faith by its existence. it is the first step toward a relationship. linkedin, on the other hand, presumes relationships between connections. the linkedin connection does (or should) confer good faith from the moment the invitation is [read more...]
01.27.10 | posted by btrandolph
since last fall, linkedin has introduced several changes to how users see and work with the site. I go through the changes and explain why they [read more...]
01.06.10 | posted by btrandolph
google saves the day with places directory, a google labs app that uses geo location and user recommendations to create a great user experience. and in this case, [read more...]
09.19.09 | posted by btrandolph
Your Google 10 is the top ten results that appear when someone does a Google search for your name. How do you go about ensuring you own all ten spots? Surprisingly, it’s not that hard. Here are some of the sites and profiles you’ll want to grab and pay attention to. via [read more...]
08.19.09 | posted by btrandolph
the case for stirring some personality into your (or your organization’s) social media [read more...]
08.11.09 | posted by btrandolph
based on a post completely unrelated to social media, I wax prolix on the kindness of [read more...]
07.21.09 | posted by btrandolph
broad-based is key if you want to make social media a lead generation system. blog. facebook. youtube. twitter. they all feed each [read more...]
07.03.09 | posted by btrandolph
blogs and other sources of information on the web are updated regularly. a great way to stay current is subscribing to newsfeeds. herein a simple explanation of newsfeeds, rss and like arcania, along with a guide to setting up a newsreader to aggregate all the sites you’re [read more...]
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