01.11.10 | posted by btrandolph

cleanup in aisle 5 - shopping comes to facebook

you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are [read more...]

12.20.09 | posted by btrandolph

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]

09.10.09 | posted by btrandolph

all your oranges in one basket?

thoughts on the best use of inbound [read more...]

05.29.09 | posted by btrandolph

facebook knows what you (and marketers) like

last year, mark zuckerberg and the crew at facebook took a sow’s ear of a product launch and produced a silk purse with facebook connect. here’s how, and why the timing is better this time [read more...]

04.23.09 | posted by admin

where outbound meets inbound

A study released by ExactTarget today examines the growing interest among email marketers in integrating campaigns with social media. Rick Burnes at Hubspot explains in a blog post how marketers can achieve this integration by focusing on delivering valuable [read more...]

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