According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal.
you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are anymore.