Facebook For Business | the qualified yes

03.31.10 | posted by btrandolph

Facebook Killing 'Become A Fan,' Embracing 'Like' (via ClickZ)

According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial [read more...]

09.12.09 | posted by btrandolph

facebook users: a bit older, and on the move

what do the changing demographics mean for facebook users? for the growing number of businesses and organizations seeking to use the service to communicate with those users? read [read more...]

06.25.09 | posted by btrandolph

facebook friend lists and privacy settings redux

I have just finished updating two old posts about using friend lists in facebook and how to change the application’s default privacy settings so you stay in control of what other people see about you. the readers digest version:

create friend lists. especially if you have a lot of friends and multiple contexts (school, family, work, etc.), friend lists can help make sure you see the posts you want/need to see.
make sure one of those lists is just people (your mom, your boss, your clients) who for one reason or another you do not want having access to your photo album of your night as a guest judge at ‘girls gone wild boca edition’
go through the process of reviewing your privacy [read more...]