03.31.10 | posted by btrandolph

Facebook Killing 'Become A Fan,' Embracing 'Like' (via ClickZ)

According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial [read more...]

06.02.09 | posted by btrandolph

the loyal opposition

we cluster and filter, follow and unfollow, shaping our online communities to our own world view. what happens to the perspective we need to think critically and create entities – relationships, organizations, economies – that rest on stable, balanced [read more...]

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