a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey.
According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal.
we cluster and filter, follow and unfollow, shaping our online communities to our own world view. what happens to the perspective we need to think critically and create entities – relationships, organizations, economies – that rest on stable, balanced foundations?