linkedin announcements are a tool for group managers. use them wisely since members can turn them off. plus some other tips from marketingprofs. [read more...]
08.10.11 | posted by btrandolph
more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow into the facebook page. on the other hand, we’ve all seen less successful versions of this on geeky friends’ profile pages.
Here are a few ways to get the tweets you want, where you want them, on your facebook page.
twitter’s own facebook application
twitter has an application on facebook that provides a two-way connection between the services. [read more...]
05.13.10 | posted by btrandolph
I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and consumers. [read more...]
03.31.10 | posted by btrandolph
According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial appeal. [read more...]
12.20.09 | posted by btrandolph
facebook has its reasons for encouraging users to share personal information. in fact, it makes sense for many people. however, a new popup is just one of the tactics the company is using to persuade users that cross the line from disingenuous to deceptive. [read more...]
12.15.09 | posted by btrandolph
facebook’s privacy setting changes: my series on what they mean for users. this one is about hiding your friend list. [read more...]
12.14.09 | posted by btrandolph
the privacy setting changes facebook was talking about have come to pass. first in a series of posts on the good, the bad and the ugly. [read more...]
12.09.09 | posted by btrandolph
today mashable reports that the promised “pushed” privacy efforts are underway. that is to say, rather than waiting for users to go set their own privacy levels, the site is basically putting the options in front of users, offering recommendations, etc. [read more...]
12.01.09 | posted by btrandolph
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