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04.17.13 | posted by btrandolph

linkedin premium account features for less

linkedin premium features for less - logo

if you are an active linkedin user, you have probably experienced frustration at the limitations of a basic account. linkedin offers an array of premium accounts, but you may be able to get the access you need at a discount with a “secret” plan. read on for details on the personal plus plan and how to sign up. [read more...]

03.26.13 | posted by btrandolph

what’s in your cloud?

find files in the cloud

if you have multiple cloud accounts and have problems remembering exactly where you saved that video clip for a project or the backup for your blog, cloudkafe is a good option for managing cloud storage organization – with an important caveat. [read more...]

02.22.13 | posted by btrandolph

how do you solve a problem like maria

shape content strategy the von trapp way

the hills are alive with content strategy lessons. do _you_ solve your problems like maria? [read more...]

01.15.13 | posted by btrandolph

field guide to linkedin announcements

about linkedin announcements - town crier image

linkedin announcements are a tool for group managers. use them wisely since members can turn them off. plus some other tips from marketingprofs. [read more...]

12.18.12 | posted by btrandolph

ready or not, part one: twitter user profiles update for all

new linked user profiles push to all users Dec 2012

a lot of twitter users had already switched over. however, as of this week, the new twitter user profiles became the default for everyone. what does it mean for the average user? [read more...]

12.16.12 | posted by btrandolph

ready or not, part two: linkedin user profiles update a big win

new linked user profiles push to all users Dec 2012

updates to linkedin user profiles were announced in september. the waiting ended as linkedin pushed user profile updates to all users. improved recemmendations and media integration lead the list of positive changes. [read more...]

12.06.12 | posted by btrandolph

wonkavision? external annotation is golden ticket for youtube marketers

wonkavision: external annotation on youtube

in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product. [read more...]

10.29.12 | posted by btrandolph

traditional media ads still preferred by consumers…or are they?

is traditional media advertising still preferred?

a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey. [read more...]

10.01.12 | posted by btrandolph

social media policies: heads up for employers from uncle sam

social media policy free speech nlrb costco

the nlrb ruled this month that costco’s social media policies were too broad and infringed on employee free speech. the ruling has implications beyond the world of unionized labor, however. [read more...]