exec summ: podio is great for collaboration on small group projects. but is there still a version control issue, even with the integration of several big-name file sharing tools? I will write more in another post about podio, and have embedded a video introduction at the bottom, but wanted to post quickly on what seems like the best solution for the version control problem. Continue reading
from a very thorough readwriteweb post on ecommerce pricing, here’s the money shot – some retailers are playing with identity-based pricing. I assume they are using cookies to track visits and click-paths to determine interest level and using expert systems to integrate past purchase behavior:
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is how to make that happen: make me want it. Continue reading
no, you won’t be seeing pinstripe legal firms running facebook contests anytime soon, but other legal eagles are starting to dip a toe in the water and go where the fish are (okay, no more shark jokes). legal marketing is not as freewheeling as pizza or tampon advertising, but other regulated industries like financial services are working within the rules to build community and business on facebook. smart firms like sokolove are hiring even smarter marketing folks who know digital inside and out. Continue reading
linkedin shows you who in your network is connected to that person you really need to reach. it works the other way, too. the service maps out networks of business contacts, friends, acquaintances – and then goes on to show their networks too. but what about the next question – how do I make their contact my contact?
(I posted this on the actual posterous blog earlier and autoposted here)
I have had my posterous blog up for a few years. I have used it mostly as an enhanced bookmarking tool to capture web sites (sometimes) and blog articles (mostly) I thought were interesting. posterous provides a very cool toolbar button that lets users re-blog content from anywhere to their own posterous blog. posterous will pull selected text into the new post, or, if no text is selected, all the content.
posterous provides a link back to the source content and uses the source subject line and name as the subject line for the new post: for example, “My Post About Cats | UnhealthyObsessions.com”). however, the unwitting and unscrupulous can simply delete the references and presto! newly birthed content, squirmy and a bit slimy. I wrote about one of these characters and the tension between social sharing and theft way back in 2009.
in researching for an update to that post in the last few weeks, I’ve discovered something. by and large, smart people do not like it when their admirers (or competitors) take entire posts and slap them up on their own site, even when the borrower gives proper credit to the source. this has something to do with changes in how search engine rankings are calculated. link juice, that mysterious elixir produced a link to one’s website. ain’t what it used to be.
a bigger factor is the whole reason for producing valuable content – getting traffic to one’s site. write enough good stuff, create a steady flow of visitors, and you can charge for ads on the pages. you become known as a source for good information and traffic swells even more. google pricks up its robotic ears and pushes up the site that is getting all the likes and shares. but if some percentage of prospective new visitors are finding your good stuff on some other site, it reduces the value of your site!
so – I will no longer reblog whole posts on my posterous site. it will continue to serve as a curatorial site. but I will excerpt a section of the source article that i find especially interesting and post that, along with my riveting insights (that’s a joke) and a prominent invitation to read the original article at the original site. that’s link love, how it oughta be!
* song credit: david bowie
I went off on a bit of a tangent earlier and wrote a post over on my “serious” blog (note – that would be this one). hackles were raised. I do not believe that marketingprofs is ripping off hubspot content for fun and profit. or vice versa. just asking for a little more due diligence is all.
I was writing up comments about a b2b tip on using linkedin to generate leads I got from marketingprofs today. I remarked as an aside that it “seemed like a lot of the gurus are drinking from the hubspot well this week.” when I dug a few clicks deeper, I saw the Aug 9 tip I received was based on a Jul 23 marketingprofs post that included a chart and some figures attributed to hubspot. in fact, the post owes more to hubspot than a pretty picture. most of the content paraphases this May 18 post “how to generate loads of emails to generate loads of leads”. Continue reading
think twice, write once
paraphrasing the old carpenter’s saw (get it? get it?), it is a good thing in the age of frictionless sharing and instant communication to think twice before unleashing your bon mots upon an unsuspecting world. it’s been possible for a while to censor your own posts and facebook comments. with the latest update, users now have the option of editing comments instead of simply deleting them.
good news. you can now go back to less than perfect comments (and theoretically posts soon) and get all 20/20 hindsight on their behinds. Continue reading