linkedin is making clear it wants to keep members on the site longer by providing useful content and more engagement opportunities. the goal is reflected in new features on linkedin company pages. here’s how you can help your organization benefit by improving your organization’s presence on the site. Continue reading
say you don’t know anyone at the place you need to know someone – but someone in your linkedin network does. I wrote last year about the power of the linkedin introduction request. if you haven’t used this feature before, please read the original post to learn more. I was checking today to see if all the recent changes on linkedin had changed the request process and I realized I had failed to address a few sticking points for the person you are asking for help. Continue reading
a recent gmail update for the desktop introduced a tabbed option to help users organize different types of mail more easily. I found a better solution three years ago with otherinbox. I used it with priority inbox and the combination let me focus on important messages. priority inbox alone was heavy-handed in its approach to mail filtering. otherinbox preserved the core function of filtering non-essential mail, but allowed more granularity in how the filtered mail was handled.
my new problem was in remembering the filtered mail. it might not be high priority, but it still contained items I needed and/or wanted to process. and my attention deficit has big problems with out of sight…don’t you just hate when you miss a deal because the sale ends or the coupon expires? here’s how I solved it. Continue reading
UPDATE 8/25 a new version of personal plus called premium spotlight is now available. learn more here
if you are an active linkedin user, you have experienced the limitations of a basic account. if you’ve seen the frustrating “upgrade to premium” message more than a few times, you have probably thought about making the jump. linkedin sells an array of premium accounts targeted to business and recruiter users. however, you can get linkedin premium account features for less with a “secret” plan. read on for details on the personal plus plan and how to sign up. Continue reading
earlier this year, facebook announced that images were getting plus-sized in a big push for more visual, engaging content in users’ newsfeeds and on facebook pages. I think the changes are good news for smaller businesses without a lot of marketing resources. what does this mean for your posting strategy on facebook? Continue reading
I have a bunch of free cloud storage accounts. I like free. I also like trying new things. so…I have a plethora of 5 and 10 gigabyte online storage lockers at various spots along the information superhighway. I also have a big problem with cloud storage organization.
what’s in those accounts? depends what I was doing when I signed up. some hold music or photo files from abortive attempts to archive my collection. others have current and older project files from collaborative efforts and freelance gigs. some are mirrors of other cloud storage accounts. could I tell you what’s in any specific account? cloudkafe and jolidrive to the rescue!
content strategy for marketers is a multi-headed beast. deciding what to say to your audience is the obvious challenge. compounding the problem is the dilemma of where and how to say it. the problem of maria, of course, is that she needs to take a different path than the one she is on at the convent. a more interesting problem for me is the one that maria solves – that of winning the minds, and eventually hearts, of the von trapp children. Continue reading
an article I read this week casts doubt on the value of pinterest as a tool for retailers. the authors cite the service’s lack of a marketplace and “shopper community” features. I think they are looking through the wrong end of the funnel.
where does pinterest fit in the sales cycle?
pinterest is a hawker, not a closer or crm device.
got this marketingprofs tip in my inbox. the lede on this post was “if you’re not using linkedin to get leads, you’re an idiot.” (my paraphrase) what I found interesting was that they offered recommendations without explaining what linkedup announcements were…so I went and looked it up. Continue reading
woo hoo! it’s a video! about a picture site. that’s not pinterest or instagram. it’s better. how can that be?!
ok, ok, let’s settle down 🙂 last month I was pretty excited about new developments on youtube around embedding links in videos – what they call “external annotation”. something else I stumbled across in 2012 was a company called thinglink that embeds links in images, and offers a lot more flexibility on types of links. I gave some sneak previews of the service in my posts on greff kindler and the myspace comeback, but the video provides a better look.