from the hubspot forums, a query about why we’re not supposed to pitch visitors on the page of arrival. “why not put a form right on the initial landing page with the related content?” why indeed.
first, think about why visitors arrive at a certain page. the tenets of inbound marketing hold that visitors seek information – content that answers a question. how many arrive hoping to get a sales pitch right out of the gate? and how soon is too soon to give our guest a little shove down the funnel?