make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive
some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you.
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.
smart law firms are hiring even smarter marketing folks who know digital inside and out.
hubspot announced a major upgrade to its core product line this week, and it looks amazing.
social media is based on shared content. sometimes the definition of sharing can get a little vague, especially regarding attribution
Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.
seems like there’s a new daily deal site every minute recently. but are these super deals working for businesses that run them? spoiler alert: I say hell yes.
more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow
I was going through my buzz feed a few months ago and came across an angry rant about targeted advertising from kent newsome. kent states: I fricking hate targeted ads (actually I hate all ads, but I have to pick my battles). I wish that every business that thinks it needs to track my comings and