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01.05.13 | posted by btrandolph

thinglink lets you embed links in images

greff

embedding links in youtube videos boosts engagement and clicks. will the same thing happen with thinglink’s links in images? [read more...]

12.06.12 | posted by btrandolph

wonkavision? external annotation is golden ticket for youtube marketers

wonkavision: external annotation on youtube

in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product. [read more...]

08.30.12 | posted by btrandolph

hubspot upgrades: look out sliced bread

hubspot 3 announcement

hubspot announced a major upgrade to its core product line this week, and it looks amazing. [read more...]

07.29.09 | posted by btrandolph

social coherence: a non-profit success story

a great article this week about the lupus foundation of america and its success in using social media as a fundraising platform. but is “show me the money” the only question nonprofits should be asking? [read more...]

06.19.09 | posted by btrandolph

‘not sexy enough’ – criteria for social media success?

mad men be damned. fans aren’t just for the rock stars and supermodels of the business world. great ideas still have the power to drive great brands and to make good brands great (with the fan base to match!) [read more...]