seems like there’s a new daily deal site every minute recently. but are these super deals working for businesses that run them? spoiler alert: I say hell yes.
I was going through my buzz feed a few months ago and came across an angry rant about targeted advertising from kent newsome. kent states: I fricking hate targeted ads (actually I hate all ads, but I have to pick my battles). I wish that every business that thinks it needs to track my comings and
I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and consumers.
social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!
if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get it.
one of my first posts on the qualified yes was on using facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. big changes have come to facebbok, and I have been remiss on keeping my readers up to date. here’s a post to correct that.
remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention web.
the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term objectives?
twitter goes official with an opt-in feature that allows geotagging of messages. no changes on twitter.com yet, but developers are already telling people where you are…awesome!
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being social?
customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to respond?