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09.04.12 | posted by btrandolph

green(er) grass and high tides: the art of the upsell

upselling to subscribed members: greener grass image

exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it. [read more...]

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11.29.10 | posted by btrandolph

improved rapportive “links in” linkedin

rapportive has ups the ante with added functionality. closer integration with linkedin makes the service even more valuable for average business user. [read more...]

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11.28.10 | posted by btrandolph

getting to know you(r friends) part 2

last week, social crm plugin rapportive got some competition. gist announced that it was bringing its dashboard functionality to my gmail inbox and beloved droid. is this the end for rapportive? [read more...]

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04.08.10 | posted by alice

improved rapportive is an essential gmail plug-in

rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail users. [read more...]

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