the hills are alive with content strategy lessons. do _you_ solve your problems like maria? [read more...]
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01.17.13 | posted by btrandolph 
where does pinterest fit in the sales cycle? pinterest is a hawker, not a closer or crm device. an article I read this week casts doubt on the value of pinterest as a tool for retailers. I think they are looking through the wrong end of the funnel. [read more...] 01.05.13 | posted by btrandolph 
embedding links in youtube videos boosts engagement and clicks. will the same thing happen with thinglink’s links in images? [read more...] 12.06.12 | posted by btrandolph 
in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product. [read more...] 10.29.12 | posted by btrandolph 
a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey. [read more...] 09.09.12 | posted by btrandolph some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you. [read more...] 09.04.12 | posted by btrandolph 
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it. [read more...] 08.31.12 | posted by btrandolph 
smart law firms are hiring even smarter marketing folks who know digital inside and out. [read more...] |
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