Social Media | the qualified yes

03.31.10 | posted by btrandolph

Facebook Killing 'Become A Fan,' Embracing 'Like' (via ClickZ)

According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial [read more...]

03.24.10 | posted by btrandolph

monotone: does rss feed the soul?

a post in which I stop and smell roses. you know that three second rule about how much time a website has to grab the visitor’s attention? with google reader, divide that by a hundred. sometimes I’m so “focused” I don’t even read all the words in the headline. but at what aesthetic cost? [read more...]

03.23.10 | posted by btrandolph

all a-twitter over twicca

call me fickle, but my search for the app grail has unearth twicca, a twitter client for android that makes me want to take it home to meet mom. if mom was a twitter user. which she’s [read more...]

03.07.10 | posted by btrandolph

is rapportive outing you?

never heard of rapportive? well, they’ve heard of you, and they’re sharing that info with all your gmail contacts. a “social crm” plugin for gmail provides a 360 view of people with whom you correspond. but is the full monty treatment appropriate for all your contacts? and what are people seeing about [read more...]

03.07.10 | posted by btrandolph

facebook apps won't share (unless you tell them to)

some more good news for privacy-loving facebook users. facebook announced new privacy controls for content shared through applications. [read more...]

02.23.10 | posted by btrandolph

feeding the (content) beast

great content? essential.
creating said content? challenging.
herein some tips on making it a little easier. it all starts with google [read more...]

02.14.10 | posted by btrandolph

who's buzzing you?

most of the criticism of google’s new service has focused on the service’s auto-follow feature. I’m not all that worried about who google thinks I should be following and/or follows on my behalf. I’m more concerned about the other side of the coin – the absence of good controls over who follows [read more...]

01.30.10 | posted by btrandolph

a linkedin tip that will probably leave you frustrated and certainly take more than 60 sec

there’s some good advice out there on how to use social media tools, and there’s some that leave you shaking your head. herein some corrective surgery on a linkedin tip I read [read more...]

01.29.10 | posted by btrandolph

do I know you? degrees of linkedin-ness

twitter is not inherently credible, but it enables interaction that leads to credibility. a conversation does not confer good faith by its existence. it is the first step toward a relationship. linkedin, on the other hand, presumes relationships between connections. the linkedin connection does (or should) confer good faith from the moment the invitation is [read more...]

01.27.10 | posted by btrandolph

linkedin meets nip/tuck

since last fall, linkedin has introduced several changes to how users see and work with the site. I go through the changes and explain why they [read more...]

the qualified yes