never heard of rapportive? well, they’ve heard of you, and they’re sharing that info with all your gmail contacts. a “social crm” plugin for gmail provides a 360 view of people with whom you correspond. but is the full monty treatment appropriate for all your contacts? and what are people seeing about [read more...]
twitter is not inherently credible, but it enables interaction that leads to credibility. a conversation does not confer good faith by its existence. it is the first step toward a relationship. linkedin, on the other hand, presumes relationships between connections. the linkedin connection does (or should) confer good faith from the moment the invitation is [read more...]
the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it [read more...]
google saves the day with places directory, a google labs app that uses geo location and user recommendations to create a great user experience. and in this case, [read more...]
remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention [read more...]
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]
facebook gets a taste of its own medicine as popular photo-sharing site flickr adds tagging. guess they saw facebook “innovating” with a number of twitter features and figured good for the goose etc. [read more...]
I love seeing live music. but now I find that I’m just not getting out the way I used to. that changed a bit in the last few weeks, thanks to social [read more...]
customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...]
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