04.23.10 | posted by btrandolph
social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!
if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get [read more...]
04.08.10 | posted by alice
rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail [read more...]
03.07.10 | posted by btrandolph
never heard of rapportive? well, they’ve heard of you, and they’re sharing that info with all your gmail contacts. a “social crm” plugin for gmail provides a 360 view of people with whom you correspond. but is the full monty treatment appropriate for all your contacts? and what are people seeing about [read more...]
01.29.10 | posted by btrandolph
twitter is not inherently credible, but it enables interaction that leads to credibility. a conversation does not confer good faith by its existence. it is the first step toward a relationship. linkedin, on the other hand, presumes relationships between connections. the linkedin connection does (or should) confer good faith from the moment the invitation is [read more...]
01.19.10 | posted by btrandolph
the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it [read more...]
01.06.10 | posted by btrandolph
google saves the day with places directory, a google labs app that uses geo location and user recommendations to create a great user experience. and in this case, [read more...]
12.26.09 | posted by btrandolph
quick summaries of posts on my other blogs ‘smbar’ and ‘let’s hear it for the [read more...]
12.21.09 | posted by btrandolph
remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention [read more...]
11.02.09 | posted by btrandolph
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]
10.21.09 | posted by btrandolph
facebook gets a taste of its own medicine as popular photo-sharing site flickr adds tagging. guess they saw facebook “innovating” with a number of twitter features and figured good for the goose etc. [read more...]
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