Facebook | the qualified yes

07.29.09 | posted by btrandolph

social coherence: a non-profit success story

a great article this week about the lupus foundation of america and its success in using social media as a fundraising platform. but is “show me the money” the only question nonprofits should be [read more...]

07.02.09 | posted by btrandolph

facebook privacy to "evolve" again? oy.

facebook announced today that testing was starting on testing new privacy settings (in addition to the new publish-to-everyone-not-just-your-friends feature). net net – it will be easier to control who sees what from your facebook [read more...]

06.25.09 | posted by btrandolph

facebook friend lists and privacy settings redux

I have just finished updating two old posts about using friend lists in facebook and how to change the application’s default privacy settings so you stay in control of what other people see about you. the readers digest version:

create friend lists. especially if you have a lot of friends and multiple contexts (school, family, work, etc.), friend lists can help make sure you see the posts you want/need to see.
make sure one of those lists is just people (your mom, your boss, your clients) who for one reason or another you do not want having access to your photo album of your night as a guest judge at ‘girls gone wild boca edition’
go through the process of reviewing your privacy [read more...]

06.19.09 | posted by btrandolph

'not sexy enough' - criteria for social media success?

mad men be damned. fans aren’t just for the rock stars and supermodels of the business world. great ideas still have the power to drive great brands and to make good brands great (with the fan base to [read more...]

05.29.09 | posted by btrandolph

facebook knows what you (and marketers) like

last year, mark zuckerberg and the crew at facebook took a sow’s ear of a product launch and produced a silk purse with facebook connect. here’s how, and why the timing is better this time [read more...]

05.05.09 | posted by btrandolph

live - it's facebook! um.... if that's okay with you

one feature in the facebook redesign that got pulled back almost immediately was the introduction of a live feed. well, it’s back, but it’s wiping its feet at the [read more...]

04.29.09 | posted by btrandolph

public ptomaine? avoiding mal de share

we have seen oversharing can be harmful to one’s career aspirations or even lead to arrest. it behooves you to learn about and use available tools and settings so you stay in charge of what various people in your life see about you. as one historical figure notes:
“so long as the laws remain such as they are today, employ some discretion: loud opinion forces us to do so; but in privacy and silence let us compensate ourselves for that cruel chastity we are obliged to display in public.” – marquis de [read more...]

the qualified yes