I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and [read more...]
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03.31.10 | posted by btrandolph
According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial [read more...] 12.20.09 | posted by btrandolph
facebook has its reasons for encouraging users to share personal information. in fact, it makes sense for many people. however, a new popup is just one of the tactics the company is using to persuade users that cross the line from disingenuous to [read more...] 12.15.09 | posted by btrandolph
facebook’s privacy setting changes: my series on what they mean for users. this one is about hiding your friend [read more...] 12.14.09 | posted by btrandolph
the privacy setting changes facebook was talking about have come to pass. first in a series of posts on the good, the bad and the [read more...] 12.09.09 | posted by btrandolph
today mashable reports that the promised “pushed” privacy efforts are underway. that is to say, rather than waiting for users to go set their own privacy levels, the site is basically putting the options in front of users, offering recommendations, [read more...] 12.01.09 | posted by btrandolph
facebook acknowledges that basing privacy policy on shared networks is no longer adequate for its user and plans to (1) revamp its current settings; and (2) actively work with users to help them get the right settings for their [read more...] 09.12.09 | posted by btrandolph
what do the changing demographics mean for facebook users? for the growing number of businesses and organizations seeking to use the service to communicate with those users? read [read more...] 07.29.09 | posted by btrandolph
a great article this week about the lupus foundation of america and its success in using social media as a fundraising platform. but is “show me the money” the only question nonprofits should be [read more...] |
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