you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are [read more...]
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customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...] thoughts on the best use of inbound [read more...] A study released by ExactTarget today examines the growing interest among email marketers in integrating campaigns with social media. Rick Burnes at Hubspot explains in a blog post how marketers can achieve this integration by focusing on delivering valuable [read more...] |
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