the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it [read more...]
you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are [read more...]
the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]
strange and wonderful things happened this past friday night. I indulged in a rare upscale treat. I qualified for a meaningless award. and I saw evidence that the future of marketing as I envision it is coming to [read more...]
I love seeing live music. but now I find that I’m just not getting out the way I used to. that changed a bit in the last few weeks, thanks to social [read more...]
customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...]
thoughts on the best use of inbound [read more...]
Social Follow