everyone's a local (somewhere)

the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it [read more...]

cleanup in aisle 5 - shopping comes to facebook

you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are [read more...]

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]

double take: sharing and social media

the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]

foursquare.com: how soon is now?

strange and wonderful things happened this past friday night. I indulged in a rare upscale treat. I qualified for a meaningless award. and I saw evidence that the future of marketing as I envision it is coming to [read more...]

how the web should work (and did in this case)

I love seeing live music. but now I find that I’m just not getting out the way I used to. that changed a bit in the last few weeks, thanks to social [read more...]

can sales and marketing be facebook friends?

customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...]

all your oranges in one basket?

thoughts on the best use of inbound [read more...]

and the walls came down: leveraging social media & affinity

the case for stirring some personality into your (or your organization’s) social media [read more...]

twitter as a prospecting tool?

broad-based is key if you want to make social media a lead generation system. blog. facebook. youtube. twitter. they all feed each [read more...]

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