Marketing | the qualified yes

08.14.11 | posted by btrandolph

daily deal sites: caveat non venditor

68% of daily deal users came back at full price

seems like there’s a new daily deal site every minute recently. but are these super deals working for businesses that run them? spoiler alert: I say hell [read more...]

07.24.11 | posted by btrandolph

to know me is to sell to me (more effectively)

I was going through my buzz feed a few months ago and came across an angry rant about targeted advertising from kent newsome. kent states:

Image via Wikipedia

I fricking hate targeted ads (actually I hate all ads, but I have to pick my battles). I wish that every business that thinks it needs to track my comings and goings in an effort to trick me into parting with some of my hard-earned money would go out of business this very second. This very second. I’d rather stare at a blank screen than think some online operator is secretly sizing me up, waiting to sell me the snake oil de jour….I sure as hell wouldn’t let some grocer [read more...]

05.13.10 | posted by btrandolph

the facebook dilemma - damned if you do

I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and [read more...]

04.23.10 | posted by btrandolph

it's not rocket science, right?

social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!

if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get [read more...]

04.06.10 | posted by btrandolph

facebook privacy, 2010 edition

one of my first posts on the qualified yes was on using facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. big changes have come to facebbok, and I have been remiss on keeping my readers up to date. here’s a post to correct [read more...]

12.21.09 | posted by btrandolph

better than real time? the intention web

remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention [read more...]

12.20.09 | posted by btrandolph

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]

11.20.09 | posted by btrandolph

twitter knows where you were last night.

twitter goes official with an opt-in feature that allows geotagging of messages. no changes on twitter.com yet, but developers are already telling people where you [read more...]

11.02.09 | posted by btrandolph

double take: sharing and social media

the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]

09.24.09 | posted by btrandolph

can sales and marketing be facebook friends?

customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...]

the qualified yes