Marketing | the qualified yes

05.13.10 | posted by btrandolph

the facebook dilemma - damned if you do

I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and [read more...]

12.21.09 | posted by btrandolph

better than real time? the intention web

remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention [read more...]

12.20.09 | posted by btrandolph

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]

11.20.09 | posted by btrandolph

twitter knows where you were last night.

twitter goes official with an opt-in feature that allows geotagging of messages. no changes on twitter.com yet, but developers are already telling people where you [read more...]

11.02.09 | posted by btrandolph

double take: sharing and social media

the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]

09.24.09 | posted by btrandolph

can sales and marketing be facebook friends?

customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...]

09.19.09 | posted by btrandolph

great article from small business trends: 7 ways to own your google 10

Your Google 10 is the top ten results that appear when someone does a Google search for your name. How do you go about ensuring you own all ten spots? Surprisingly, it’s not that hard. Here are some of the sites and profiles you’ll want to grab and pay attention to. via [read more...]

09.12.09 | posted by btrandolph

facebook users: a bit older, and on the move

what do the changing demographics mean for facebook users? for the growing number of businesses and organizations seeking to use the service to communicate with those users? read [read more...]