firefox alpha users are first to feel the pain from stepped up policing of firefox extensions. it’ll affect everyone soon. here’s a fix.
do sponsored content native advertising, work? yes, if they’re done right. marketers must take care to avoid situations where the audience feels deceived.
twitter image tagging offers another way to target specific users with pertinent content
yeah, you’re doing it wrong. your site sucks. and your branding? I don’t even want to talk about it. but hey – pay me, and I’ll talk about it all you want.
in the past week or so, youtube annotations have gone more wild than a catholic schoolgirl at a fraternity party. annotations in youtube have been around for a while. this month, however, youtube released a new feature set for partners that allows external annotation. That is, clicking a cute blouse or a gold-plated ipad in a video can now transport viewers directly to a page where they can buy the product.
a recent study seems to show consumers prefer traditional media advertisements, but the results are based on a flawed survey.
make your google+ ads more effective with social extensions. ads will be annotated with plus ones they receive
some e-retailers are playing with identity-based pricing. dynamic pricing against competitors has been going on for a while, but now it’s what _you_ do that could cost you.
exec summ: I am on emusic’s monthly subscription plan. emusic wants me to buy more music, also known as incremental purchase. here is a strategy for making that happen more often: make me want it.
Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no sale.