Marketing | the qualified yes

04.10.12 | posted by btrandolph

caveat non venditor 2012: QR codes

Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no [read more...]

08.14.11 | posted by btrandolph

daily deal sites: caveat non venditor

68% of daily deal users came back at full price

seems like there’s a new daily deal site every minute recently. but are these super deals working for businesses that run them? spoiler alert: I say hell [read more...]

08.10.11 | posted by btrandolph

customize twitter feed for facebook pages

more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow into the facebook page. on the other hand, we’ve all seen less successful versions of this on geeky friends’ profile pages.

Image via CrunchBase

Here are a few ways to get the tweets you want, where you want them, on your facebook page.

twitter’s own facebook application

twitter has an application on facebook that provides a two-way connection between the services. that is, your twitter messages show [read more...]

07.24.11 | posted by btrandolph

to know me is to sell to me (more effectively)

I was going through my buzz feed a few months ago and came across an angry rant about targeted advertising from kent newsome. kent states:

Image via Wikipedia

I fricking hate targeted ads (actually I hate all ads, but I have to pick my battles). I wish that every business that thinks it needs to track my comings and goings in an effort to trick me into parting with some of my hard-earned money would go out of business this very second. This very second. I’d rather stare at a blank screen than think some online operator is secretly sizing me up, waiting to sell me the snake oil de jour….I sure as hell wouldn’t let some grocer [read more...]

11.28.10 | posted by btrandolph

social crm plugins for gmail

last week, social crm plugin rapportive got some competition. gist announced that it was bringing its dashboard functionality to my gmail inbox and beloved droid. is this the end for [read more...]

05.13.10 | posted by btrandolph

the facebook dilemma - damned if you do

I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and [read more...]

04.23.10 | posted by btrandolph

it's not rocket science, right?

social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!

if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get [read more...]

04.08.10 | posted by alice

improved rapportive is an essential gmail addon

rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail [read more...]

04.06.10 | posted by btrandolph

facebook privacy, 2010 edition

one of my first posts on the qualified yes was on using facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. big changes have come to facebbok, and I have been remiss on keeping my readers up to date. here’s a post to correct [read more...]

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