05.13.10 | posted by btrandolph

the facebook dilemma - damned if you do

I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and [read more...]

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04.23.10 | posted by btrandolph

it's not rocket science, right?

social media marketing isn’t rocket science, or even sliced bread. what it is is a new way of interacting with prospects and customers. hell, even the idea of interacting is new. the army of social media “experts” thinks about this stuff all day. we understand how it ties into traditional marketing. sales. customer service. but not everybody does. it is not their fault!

if there is not immediate jubilation about the power of social media, it may not be just the client that doesn’t get [read more...]

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04.08.10 | posted by alice

improved rapportive is an essential gmail addon

rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. new updates bring the product closer to being an essential tool for many gmail [read more...]

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04.06.10 | posted by btrandolph

facebook privacy, 2010 edition

one of my first posts on the qualified yes was on using facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. big changes have come to facebbok, and I have been remiss on keeping my readers up to date. here’s a post to correct [read more...]

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03.31.10 | posted by btrandolph

Facebook Killing 'Become A Fan,' Embracing 'Like' (via ClickZ)

According to a confidential e-mail sent to ad agencies today, the social media site will change the “Become A Fan” button to read “Like” within the next few weeks. why does this matter? It marks another step in facebook’s transformation from a purely social entity to one with more commercial [read more...]

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01.19.10 | posted by btrandolph

everyone's a local (somewhere)

the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it [read more...]

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01.11.10 | posted by btrandolph

cleanup in aisle 5 - shopping comes to facebook

you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are [read more...]

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12.21.09 | posted by btrandolph

better than real time? the intention web

remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention [read more...]

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12.20.09 | posted by btrandolph

social marketing: apples to apples

the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]

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11.20.09 | posted by btrandolph

twitter knows where you were last night.

twitter goes official with an opt-in feature that allows geotagging of messages. no changes on twitter.com yet, but developers are already telling people where you [read more...]

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