the buzz keeps getting louder. web 2.0 is not only making the world a smaller place – it is making it easier to find out about and interact with people and businesses in your own backyard. here’s some of the smart phone applications that are making it [read more...]
you know it had to happen. back in december, a national retailer introduced an offer exclusively to fans on its facebook page. how is this different from what foursquare is doing? it’s not about where you are [read more...]
remember when you learned about today’s news tonight or tomorrow? now news is showing up on the web and search results as soon as it happens. what’s next? meet the intention [read more...]
the social media gospel preaches ‘teach, don’t sell.’ how does this play for clients whose business is selling? how do we balance the desire for quick results with longer term [read more...]
the other week I noticed some roiling of the placid waters of social media love. some random blogger was “lifting content” from assorted web x.0 luminaries. when does sharing stop being [read more...]
strange and wonderful things happened this past friday night. I indulged in a rare upscale treat. I qualified for a meaningless award. and I saw evidence that the future of marketing as I envision it is coming to [read more...]
I love seeing live music. but now I find that I’m just not getting out the way I used to. that changed a bit in the last few weeks, thanks to social [read more...]
customers have far more ability to research vendors and their offerings than in the past. moreover, the information that prospects are receiving is not static – it’s a dynamic, constantly growing pool including data from far more sources, especially peer input. what should marketers do to [read more...]
Your Google 10 is the top ten results that appear when someone does a Google search for your name. How do you go about ensuring you own all ten spots? Surprisingly, it’s not that hard. Here are some of the sites and profiles you’ll want to grab and pay attention to. via [read more...]
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