Last year, daily deal sites like Groupon were in the cross-hairs. This year, it’s the QR code. When “experts” start telling me some marketing tactic isn’t cutting it, I listen. But I also think about their claim just like it was a product I was thinking about buying. I’m still a customer for the QR code. for the experts, no [read more...]
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08.10.11 | posted by btrandolph
more and more businesses are creating facebook pages to engage with their customers (and yeah, to sell stuff too). businesses and organizations then face the challenge of populating that page with a regular stream of new content. one option? “cross-pollinate” twitter. if the business and/or its employees have a twitter presence, that content can flow into the facebook page. on the other hand, we’ve all seen less successful versions of this on geeky friends’ profile pages. Image via CrunchBase
Here are a few ways to get the tweets you want, where you want them, on your facebook page. twitter’s own facebook application twitter has an application on facebook that provides a two-way connection between the services. that is, your twitter messages show [read more...] 08.10.11 | posted by btrandolph
if you have a blog, it generally offers to organize your timeless prose into categories that you define. there is the implication that unless you have a specific post in one or more categories, no one who reads it will know what the hell it’s about. it’s not like there’s some cadre of obsessive librarians printing out blog posts all day and wondering which dewey to decimal so they can be shelved Image by btrandolph via Flickr appropriately. how do people find the information they need on the web? they search. they might put out an inquiry on twitter. the results come up. they get clicked. and there people are. Related articles 12 Ways To Encourage Your Visitors to Stay (tjantunen.com) 11.29.10 | posted by btrandolph
but what happens to the cloud when a giant comet strikes the earth? or when mark zuckerberg goes mad and throws the switch, making facebook go dark [read more...] 11.21.10 | posted by btrandolph
google’s priority inbox is like peanut butter. it’s essential, but it can be hard to swallow by itself. otherinbox is like grape jelly. it makes priority inbox [read more...] 08.31.10 | posted by btrandolph
adding links to facebook status updates and using the share feature can help promote news and events for your organization beyond your own [read more...] 05.13.10 | posted by btrandolph
I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and [read more...] |
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