how the web should work (and did in this case)

science? or magic?!I love music. I enjoy a wide if somewhat arbitrary variety of genres and bands. in my wild younger days I got out frequently to haunts like the middle east and tt the bears in central square. I must be slowing down though because I find that I’m just not getting out the way I used to. that changed a bit in the last few weeks, thanks to some web 2.0 magic.

a while back I saw a tweet from twitter buddy @schneidermike about an upcoming show with dinosaur jr . superb. and just this weekend, i got charged up about a few new bands through word of mouth (subject of another post) and some great online marketing.

it started online at , a free-form music streaming site where members “blip” their favorite songs from the site’s humongous supply of tunes (I miss the ability to upload my own, but maybe I just haven’t figured that out yet).

I was ignoring project deadlines in order to share my fondness for the low anthem, a providence-based band. here’s where it gets cool. saw that I was sharing a particular band and popped up a notification from, a site I hadn’t heard of.

low anthem playing near me? excellent! so I click through… turns out to be an amazing source for information on bands playing near me. I can choose bands to track, so I get alerts when robyn hitchcock will be in town, for example. I can plot favorites out on a calendar, buy tickets, email alerts to friends who might be interested – very cool. but back to web magic. right beside the schedule for the low anthem, I see an ad for another band.

trampled by turtles purports to play “bluegrass like you’ve never heard it before.” I click through, listen to a few tunes on their site, see that it’s an $8 ticket – I’m there!

takeaways -

  • online marketing makes things happen
  • trampled by turtles is an awesome band name
  • and a great band!

Posted via email from btodd

  • jeffcutler

    Nice popup thing. Love the Apture plugin. You should share that at the next WordPress Meetup group.

the qualified yes is Stephen Fry proof thanks to caching by WP Super Cache