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how to [facebook], nonprofits and social media | 08.31.10 | posted by btrandolph
exec summ: attach links to facebook status updates and use the share feature to maximize visibility for stuff you want your network to see. my organization holds events around the country to raise awareness and money for brain tumor research and patient services. we work to publicize those events in the media, including social media. here is a mini case study of the ways to use one of those channels. how to [linkedin], linkedin | 05.21.10 | posted by btrandolph
it’s time to rethink the way you cross-post links if you maintain a social presence on both linkedin and twitter. if you are a linkedin regular, you probably have noticed a change in the service’s status updates. historically, updates on linked in were in keeping with its reputation as a buttoned-down, businesslike version of social networks like facebook and myspace. I wrote about linkedin’s increasing social mojo back in january. the new changes take it a big step further. facebook, how to [facebook], inbound marketing, marketing, privacy | 05.13.10 | posted by btrandolph
 Image via Wikipedia I have had very mixed feelings about the latest changes to facebook. privacy watchdogs and industry sages rained down fire on the company’s plans to share user data with “select business partners.” [breaking news: facebook has called for an all hands meeting tomorrow (5/13) to discuss the company's 'overall privacy strategy.'] I realized why I was torn. making all my information available to anyone? so not good. making my information available to businesses that want to sell me stuff in order to save us both time? golden. don’t get me wrong. I still think facebook’s privacy shenanigans stink, and I worry about the potential for abuse with younger consumers. but I think the instant personalization concept is an enormous win for businesses and consumers. humor | 05.06.10 | posted by btrandolph
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how to [facebook], privacy | 04.25.10 | posted by btrandolph
great summary of latest facebook changes from gawker.com great read if you’re concerned about facebook’s latest shenanigans. short version – if you want the same functionality you used to get, it will cost you some privacy…
marketing, social media | 04.23.10 | posted by btrandolph
career coaches often advise clients to avoid getting too jargon-y with their work history. especially for those contemplating a career change, a resume full of technical details of past feats could be as mystifying as an episode of “lost.” back in the time of the dinosaurs, I used retail scanner data to help manufacturers and retailers figure out how to sell more stuff. my dream was to be a brand manager, but I couldn’t hurdle the research wall. then a kind recruiter gave me a tip. “you have a researcher resume. the skills you highlight make you really good at the job you have today.” I got a similar knock on the head today. I was not talking to prospects like clients!  not sure what the tag line means rapportive, a plug-in for gmail, provides background information from the social web about people with whom you correspond. btrandolph posted about it here last month. I liked rapportive, but shared todd’s concerns about having no control over what was shown to other rapportive users. this morning, I received an alert from the company saying it had updated the product to allow users to edit elements of the collected profile. combined with google’s launch of its OAuth app platform, expanded user control should attract more gmail users. with this step, rapportive took a big step toward being an essential tool for many gmail users. facebook has made some fairly dramatic changes in the way users control access to part or all of their facebook presence since I wrote one of my first posts last spring. yes, you can use facebook privacy settings to prevent public humiliation – or maybe just an awkward conversation. no, most people don’t, and facebook doesn’t help a lot. I have taken a piecemeal approach to reviewing changes – writing a quick post here and there that addresses one aspect or another of the changes, but nothing that encompasses the whole. in the past week, facebook has stirred the pot once again with proposed changes to what information is shared with third-party (read advertisers). short version: facebook privacy sucks in new ways, even as they improve in some areas. long version? read on! check out a screen shot from last year’s post (left) and one from today: what’s the big whoop? looks pretty much the same, right? ah, but look deeper…
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